# Token price and profitability

There are 2 measures of profitability in every property - **ROI** and **APR**.

**ROI **(Return On Investment) is the return on investment, which shows your total return on investment as a percentage.

**APR **(Average Percentage Rate) is the average annual return on your investment.

The price of each fraction (token) of the property under construction is not equal. Each **next token is more expensive than the previous one. **

The token price increases smoothly throughout the fundraising period. **After the end of the down payment collection (the first fundraising stage), it rises by 5%**.

This token pricing mechanism was explicitly designed to fairly distribute the level of returns between early and late investors. **The earlier an investor buys tokens, the lower their price — and the higher the return on completion**.

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Example: ***At the beginning of investment collection, the first token purchased by Villa A under construction costs $32. The price of the second token is $32.0005, the third token is $32.001, the tenth token is $32.005, and the hundredth token is $32.05. The last (10,000th) token will cost $37. As we can see from the example, the difference in the price of the first and the previous token is 15.6%. The price of tokens and their growth will be individual for each property.*

**The price of a token*** after construction and the sale are completed will be $45. Investors will receive this amount per token when the facility is sold. *

When the construction is completed, and the property is sold, the income is evenly distributed among investors. For example, each token pays **$45** regardless of the entry point and purchase price. Therefore, **profitability indicators for each investor will be individual: they will depend on the entry point and the number of fractions purchased**.

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